Intel's accidental revolution
 
 By Michael Kanellos
 
 Staff Writer, CNET News.com
 
 November 14, 2001, 4:00 a.m. PT
 
The foundation of modern computing was something of an accident.
 
The Intel 4004 Microprocessor, which debuted thirty years ago Thursday,
sparked a technological revolution because it was the first product to
fuse the essential elements of a programmable computer into a single
chip.
 
Since then, processors have allowed manufacturers to embed intelligence
into PCs, elevators, air bags, cameras, cell phones, beepers, key chains
and farm equipment, among other devices.
 
But that's not the way the story was supposed to turn out.
 
The 4004 was designed to be a calculator component for a Japanese
manufacturer, which initially owned all rights to the chip. At the time,
most Intel executives saw little promise in the product.
 
The microprocessor's transformation of Intel and other PC-centric
companies into titans of industry instead came through clever bargaining,
some fortuitous design decisions and chance.
 
"I think it gave Intel its future, and for the first 15 years we didn't
realize it," said Intel Chairman Andy Grove. "It has become Intel's
defining business area. But for...maybe the first 10 years, we looked at
it as a sideshow. It kind of makes you wonder how many sideshows there
are that never become anything more."
 
In the past 30 years, of course, microprocessors and microcontrollers
(embedded microprocessors with integrated components) have become
ubiquitous. In 2000 alone, 385 million microprocessors were shipped and
6.4 billion microcontrollers went out factory doors, according to Mercury
Research.
 
"It is not an exaggeration to say that the microprocessor has made a
fundamental impact on everyone's life in this country," said Linley
Gwennap, principal analyst at The Linley Group. "Before the
microprocessor, computers were these huge things...that filled up a room
or at least were file cabinet size."
 
The chip trio
The 4004 was essentially the brainchild of three engineers: Ted Hoff,
Stan Mazor and Federico Faggin. In April 1969, Busicom, a Japanese
calculator manufacturer, contracted with Intel, then specializing in
memory, to develop a series of custom chips for five upcoming machines.
 
The concept had been considered inevitable; the difficulty lay in how to
do it. Mazor, a former Fairchild Semiconductor engineer, joined Hoff to
develop a design.
 
Economically, a single chip was imperative. Busicom's original
specifications "would have taken about 16 different chips," recalled Les
Vadasz, president of Intel Capital, the chipmaker's investment arm, and
one of the managers of the 4004. "We said, 'Holy s**t. We don't have that
kind of manpower.'"
 
Cost-conscious Intel also required that the calculator chip fit into the
same 16-pin package the company used on its memory products. Pins, the
metallic channels on a pin package, serve as conduits for electrical
signals.
 
"We were very careful in being minimalistic," Mazor said. "Management
wasn't too interested in (the 4004). We got into the computer business
more or less by mistake."
 
After Hoff and Mazor completed the conceptual architecture, Intel's
Vadasz lured Faggin from Fairchild in April 1970 to construct the chip.
Like Hoff, Faggin had already established a reputation within the
industry. He had developed silicon gate technology, which allowed
designers to drop aluminum transistor gates, which were far larger and
harder to control.
 
Silicon gate technology "was smaller, faster, more reliable, cheaper.
What more do you want?" Faggin said.
 
To this day, disagreements swirl over who deserves the most credit for
the 4004. The architecture guaranteed the chips would work, said Mazor,
calling Faggin "the guy who stayed up all night and tested them to see if
they worked."
 
For his part, Faggin said that "anybody with a college degree could
design an instruction set," a fundamental part of Hoff and Mazor's work
in 1971--an opinion shared by some analysts. Mazor even admits that he
and Hoff borrowed liberally from IBM and Digital instruction sets.
Vadasz, who had a bitter falling out with Faggin in the 1970s, credits
Hoff because he came up with the necessary creative conceptual leaps.
 
In any event, deadlines had already become a crisis. On Faggin's second
day on the job, Masatoshi Shima, a Busicom engineer, arrived to check on
the project's progress. No work had been done since December. Shima hit
the roof.
 
"It was very close" to falling apart, Faggin recalled. "It took me the
best part of one week to calm him down."
 
Nonetheless, Busicom granted an extension to the contract. Fourteen-hour
workdays for Faggin and three drafting assistants followed. Unlike
current designers, who use high-end workstations to design circuits,
Faggin's team laid out circuit patterns with razor-thin strips of
rubylith, designing tape now considered archaic even by newspaper layout
rooms.
 
While the 4004 became the first microprocessor, Intel's total package
consisted of four chips: the 4001, a read-only memory (ROM) chip for
storing software; the 4002, a random access memory (RAM) chip for data
storage; and the 4003, an input-output device. By October, working
samples of the 4001 had been produced--a milestone.
 
"Before that time, I was under a lot of stress because I didn't know if
there were any 'gotchas,'" Faggin said.
 
Despite early success, the first batch of 4004 chips didn't work--a quick
look through a microscope showed the manufacturing team had forgotten a
crucial step. The memory still prompts a big laugh from Faggin.
 
Although the delays angered Busicom, the extension handed Intel its first
fortunate twist of fate. Some Intel insiders began to comprehend the
power of the invention, assisted by pushing from the three inventors.
 
Intel founder Bob Noyce, for instance, started to question whether the
4004 had broader implications, recalled Vadasz.
 
Meanwhile, the calculator business had become more cutthroat. By the time
Intel finished the 4004, Busicom wanted a discount. Intel made a
counteroffer: It would drastically cut the contract price if Busicom
would grant Intel a license to freely sell the chip outside the
calculator market. Busicom agreed.
 
Whoops.
 
Mixed reaction
An article in ElectronicNews heralded the release of the 4004. It
processed 4 bits of data at a time, ran at 108 kilohertz (a tenth of 1
megahertz) and could perform mathematical calculations. It cost less than
$100. Gordon Moore, Intel's CEO at the time, hailed it as "one of the
most revolutionary products in the history of mankind."
 
Others were less excited. "It was interesting, but it certainly wasn't
perceived as a threat," said Nathan Brookwood, a processor analyst who
was at that point working at Digital Equipment, the then-reigning titan
in mini-computers.
 
Years later, many still failed to grasp the concept. In 1975, a senior
engineer at DEC told Brookwood that Intel would "never be a threat...That
was the conventional wisdom in the mini-computer business in the
mid-1970s to late 1970s."
 
In April 1972, Intel released the 8008, which could process data in 8-bit
chunks. Negotiations once again worked to Intel's advantage.
 
The 8008 chip was designed for Datapoint, a terminal manufacturer in
Texas that couldn't pay for it at the end of the contract. To settle,
Datapoint granted Intel the rights to the chip, including the instruction
set, which Datapoint developed. The instruction set eventually became
part of the basis for the X86 architecture behind Intel chips today.
 
"The irony is that the original instruction set was theirs, and the
original motivation was theirs," Mazor said.
 
The breakthrough moment for microprocessing came in 1974, according to
many, with the 8080 processor. Not only did the chip feature a more
complex instruction set, it came in a package with 40 pins, two
innovations that greatly expanded its capabilities. "With 4-bit
processors, the level of complexity is minimal," said Dean McCarron,
principal analyst at Mercury Research. "The 8080 was a home run."
 
So why Intel?
By this time, though, competitors such as RCA, Honeywell and Fairchild
had come out with microprocessors, many of which, such as Motorola's 6800
family, provided superior performance. Zilog, whose engineers included
Faggin and former Busicom engineer Shima, received rave reviews for its
Z80 processor. So how did Intel emerge as the victor?
 
For one, the company strove to ensure that adoption was as easy as
possible. Along with chips, Intel sold complete development systems to
industrial designers to seed software development.
 
"In a way, through that project, we had the first PC, but we never
capitalized on it," Vadasz said. "With the emergence of the PC, that
business disappeared."
 
Competitors also miscalculated demand. National Semiconductor, for
instance, marketed an expensive 16-bit chip in an 8-bit world, recalled
Mazor. "Everybody did everything else wrong, and they did it with great
effort," he said.
 
But most importantly, IBM selected the Intel 8088 for the first PC in
1981. IBM had two PC projects: one in Austin, Texas, and one in Florida.
The Austin project relied on a Motorola processor, but delays made IBM
favor the Florida project.
 
"You can't underestimate the importance of the IBM deal," McCarron said.
"If it wasn't for that, we'd be talking about Motorola vs. AMD."
 
Or not. In a final twist in the early years, IBM required that Intel find
a second source for the chip. The company turned to AMD, singing a
licensing agreement that effectively helped create its lead competitor
today.